A hotel dynamic pricing strategy is the set of rules that decides what each room type sells for on each date and through each channel. It starts with a base rate and a floor per room type that reflect your position in the competitive set, adds rate levels that move with occupancy and booking pace, layers seasonal, event, day-of-week and lead-time adjustments on top, and closes with restrictions, minimum stays and closed-to-arrival, and channel markups so a Booking.com booking nets the same as a direct one.
Tools like PriceLabs and Revenuenaire Dynamic Pricing execute those rules automatically, but out of the box they run on defaults built for an average property in an average market. The difference between a default configuration and a strategy built for your hotel, room type by room type, is usually 10 to 25 percent of rooms revenue.
Every service on this page delivers that strategy. The PriceLabs session builds it inside the tool you already use. The Revenuenaire setup builds it inside our own engine and runs it every night. Managed pricing maintains it daily as part of outsourced revenue management.