An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Biarritz: surfing on the Cote des Basques and Grande Plage; Fetes de Bayonne; Belle Epoque Biarritz; Saint-Jean-de-Luz and the Basque coast. Typical guests: surfers and French and Spanish families on 5 to 7 night stays in central Biarritz, Anglet and Saint-Jean-de-Luz. Where the work starts: peak-summer and Fetes de Bayonne premiums, the Biarritz change-of-use compensation rules that restrict new holiday lets, and a September surf shoulder.
Biarritz rentals should sell July and August by the week for families, with clear premiums for sea views, parking and a short walk to the beach. Fêtes de Bayonne dates need their own minimums in Bayonne and Anglet. September suits shorter stays for couples and surfers at near-peak rates. For primary residences under the annual night cap, we schedule availability on the most valuable summer and festival dates first.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Biarritz.