An Airbnb pricing strategy is the set of rules that decides what every night on your calendar should earn: a base price that reflects your market position, seasonal and event adjustments, how far ahead and how last-minute the price should move, minimum stays that protect weekends without blocking gaps, orphan-day and gap-night rules, length-of-stay discounts, and markups per channel so a Booking.com or Vrbo booking nets the same as an Airbnb one.
Airbnb Smart Pricing is not that. It is one demand dial between a floor and ceiling you set, tuned to win bookings for Airbnb, and it ignores your other channels, the events you know about and the economics of longer stays. Pricing tools like PriceLabs, Wheelhouse and Revenuenaire Dynamic Pricing can execute a real strategy, but out of the box they run on defaults built for an average listing in an average market, and yours is neither. The gap between a default and a strategy built for your property is usually 15 to 40 percent of annual revenue.
This page is where that strategy gets built. Book an expert setup in PriceLabs or Wheelhouse, run our own software, or hand it to our team. If you also want the strategy behind hotels and every short-term rental service in one place, see dynamic pricing strategy and the STR pricing hub.