An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Bornholm: Beaches at Dueodde; Hammershus ruins and round churches; Folkemødet democracy festival in June; Ferry links from Ystad and Køge. Typical guests: Danish, German and Swedish families on weekly summer house stays. Where the work starts: Short-season weekly pricing, festival premiums and Danish holiday rental rules.
Short-term rental revenue on Bornholm rests on the weekly summer stay. We set Saturday changeovers for the peak weeks, price the July core as the year's anchor, and release shorter stays only in gaps that ferry timetables make realistic. Shoulder months reward two and three night minimums aimed at couples, cyclists and food weekends. Properties close to Gudhjem or Svaneke can hold higher spring and autumn floors than beach houses, which should accept a slower winter.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Bornholm.