An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in The Dordogne: Sarlat and the castles of the Dordogne valley; Lascaux and the prehistoric caves of the Vézère; Canoeing and village markets; British second-home and gîte tradition. Typical guests: British, Dutch and French families on weekly gîte and villa stays with pools. Where the work starts: Saturday-to-Saturday summer weeks, pool premiums and shoulder floors.
Short-term rental revenue in the Dordogne is decided by the summer weeks. We sell July and August as Saturday-to-Saturday weeks, price pool, heating, bedrooms and river access explicitly, and protect top weeks from short stays. June and September reward couples with three to five night minimums, while winter is often better closed or let for longer stays. British and Dutch repeat guests book early, so the calendar should open a year ahead.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in The Dordogne.