An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Fethiye: Ölüdeniz Blue Lagoon and paragliding; Lycian Way hiking; Boat trips and the Twelve Islands; British villa and charter market. Typical guests: British and European families on 7 to 14 night villa stays and walkers in spring and autumn. Where the work starts: Weekly villa pricing, long shoulder seasons and Turkish short-term rental permit rules.
Villa revenue management in Fethiye is weekly. We set one changeover day per villa, price each summer week on its own demand and use short-stay rules to fill the awkward three and four night gaps left between weekly bookings. British school holidays decide the peak, so we load UK half-terms and summer dates first. In spring and autumn, shorter stays and walker-friendly listings open up demand that a strict seven-night rule would block.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Fethiye.