Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Gibraltar: The Rock, Barbary macaques and caves; Cruise calls; Finance and online gaming business travel; Costa del Sol day visitors. Typical guests: Business travellers midweek, cruise and day visitors, and British tourists on 2 to 3 night stays. Where the work starts: Weekday business pricing, limited supply and pricing against Spanish-side stays.
Gibraltar's small hotel stock means a few corporate accounts and conference groups can fill the town midweek. We negotiate and monitor corporate rates with finance and gaming firms, track government and industry events, and use weekend leisure packages that include the Upper Rock or dolphin trips. The comp set must include La Línea and nearby Spanish resort hotels, because leisure guests compare them directly, while business guests usually stay inside Gibraltar.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Gibraltar.