An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Karlovy Vary: Karlovy Vary International Film Festival; Spa stays in Karlovy Vary, Mariánské Lázně and Františkovy Lázně; German weekend visitors; Colonnades and spa architecture. Typical guests: Spa guests on 5 to 14 night stays, festival visitors and German weekenders. Where the work starts: Festival premiums, long-stay spa pricing and weekend demand from Germany.
Short-term rentals in Karlovy Vary split between festival weeks and spa stays. We price the festival as a closed season with minimum stays and early release, then build weekly and fortnightly discounts that compete with spa hotel packages for guests who do not need treatments on site. German weekend demand justifies Friday and Saturday premiums year round. Apartments near the colonnades can lead the market, while places further out need longer-stay offers.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Karlovy Vary.