Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in The Lofoten Islands: the fishing villages of Reine, Henningsvaer and the road's end at A; the Reinebringen hike and dramatic granite peaks; the World Cod Fishing Championship each March; staying in traditional rorbuer fishermen's cabins under the midnight sun or aurora. Typical guests: Photographers, hikers and road-trippers on two to four nights, drawn to the rorbuer cabins around Reine, Ramberg and Svolvaer. Where the work starts: Charging a genuine premium for scarce waterfront rorbuer stock in the short summer and aurora windows, with careful shoulder-season floors given the islands' remoteness.
Hotels and rorbu resorts in Lofoten sell to independent travellers, photography and hiking tour groups, and fishing-season business. Tour operator allotments need firm release dates in summer and February to March, when transient demand alone can fill the property. Rate comparisons should include nearby villages, since guests move along the E10 to find availability.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in The Lofoten Islands.