Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Lugano: Lake Lugano and Lake Maggiore; Locarno Film Festival; Ascona and Italian-Swiss lifestyle; Banking and business travel in Lugano. Typical guests: Swiss German, German and Italian visitors on 3 to 7 night stays, plus business travellers. Where the work starts: Festival premiums, summer lake rates and cantonal tourist tax.
Lugano hotels balance corporate demand from banks and trading companies with lake leisure, so weekday corporate rates and weekend leisure pricing need separate strategies. Locarno and Ascona hotels earn most of their year in summer and during the film festival, when rates and minimum stays rise. We price festival dates early, use packages for Swiss holiday weeks and manage group business from congresses and incentive trips.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Lugano.