Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Malmo: the free Malmofestivalen street festival each August; the Turning Torso and the regenerated Vastra Hamnen waterfront; the Oresund Bridge and easy commuting to Copenhagen; Ribersborg beach, Malmohus Castle and the bars of Lilla Torg and Mollevangen. Typical guests: Nordic and German city-breakers plus business travellers using Malmo as a cheaper base than Copenhagen, staying central or in Vastra Hamnen. Where the work starts: Exploiting Malmo's position as the value alternative to Copenhagen with festival and summer premiums, mindful of Swedish sub-let approval and rental-income tax rules.
Malmo hotels compete for overflow from Copenhagen congresses and concerts, plus their own business base around Hyllie, Vastra Hamnen and the Malmo Live congress centre. We monitor Copenhagen hotel pricing as a demand signal, fence corporate rates out of overflow dates, and benchmark central and Hyllie hotels separately. Event packages for Malmo Arena concerts help fill weekends that would otherwise depend on leisure walk-ins.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Malmo.