Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Prague: Christmas markets and New Year's Eve; Prague Spring festival; Stag and hen groups; Conference season. Typical guests: European city-breakers and groups on 2 to 4 night stays in Old Town, Vinohrady and Žižkov. Where the work starts: Group-size and weekend premiums, New Year's Eve minimums, and winter floors that hold rate rather than chase occupancy.
Prague hotels mix leisure, tour groups, congress delegates and business travellers. We protect the Christmas market weeks and New Year's Eve from early group discounts, use rate fences for congress weeks and track the cultural and event calendar. Comp sets should separate Old Town boutique hotels from Pankrác and Karlín business properties.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Prague.