Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Zakopane: skiing and the FIS ski-jump World Cup at the Wielka Krokiew; the Tatra peaks, the Gubalowka ridge and the Kasprowy Wierch cable car; the Morskie Oko lake and Podhale Goral mountain culture; the shops and grilled oscypek cheese along Krupowki street. Typical guests: Polish and central-European families and groups on week-long winter-ski and summer-hiking stays, concentrated near Krupowki and the trailheads. Where the work starts: Running a dual ski-and-hike season with sharp Christmas, New Year and school-holiday premiums, floor-pricing the two shoulders in Poland's busiest mountain resort.
Zakopane hotels serve families, ski and hiking groups, corporate retreats and conferences. Group business is valuable in the shoulder seasons but should be limited during ferie, Christmas and summer peaks. We track the Ski Jumping World Cup dates, set length-of-stay controls over the festive weeks, and compare against hotels in Bialka and Bukowina as well as central Zakopane.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Zakopane.