Expedia, Hotels.com, Agoda, TripAdvisor, Google Vacation Rentals, HomeToGo and the niche platforms all rank and convert on their own rules. We optimize your listing on each one so the channels you added for reach actually produce bookings.
Content, visuals, settings and trust signals are handled together, because each platform ranks on all four.
Expedia Group ranks on content score, rate competitiveness and conversion, and rewards promotions and Accelerator bids with placement. We complete your content score, structure rate plans and promotions that lift placement, and audit your photo gallery for the Expedia audience.
Agoda dominates Asia-Pacific and is growing quickly elsewhere. Its algorithm favours complete room and property content, competitive rates and Preferred Partner status. We optimize your property profile, room types and promotions for Agoda's traveler.
Google Vacation Rentals and TripAdvisor put your listing in front of travelers before they choose a platform. We make sure your property appears with accurate rates, availability and content, and that your direct booking link is the one they click.
Aggregators and curated platforms send high-value guests when your listing meets their standards. We prepare your content and photos for each platform's requirements and connect them through your channel manager so rates and calendars stay in sync.
Four steps, most of them ours.
Send us the platforms you are on, or want to be on, and your listing links. We check each channel's ranking factors and your current standing.
Same day
A per-channel scorecard: content completeness, rates and parity, promotions, photos and reviews, with the fixes ranked by impact.
We rewrite content, complete the profiles, configure rate plans and promotions and align photos on each platform, live in your extranet or through your channel manager.
2 to 3 days per channel
A before-and-after report per channel and a 30-day check on impressions, conversion and booking share, so you can see which channels earned their place.
30-day check-in
Most operators list on Airbnb, Booking.com and Vrbo, then add Expedia, Agoda or Google for reach and never touch the listing again. Those channels rank on their own signals, and an unfinished profile with a copied description and a default rate plan sits at the bottom of their results, costing you commission on the few bookings it does bring.
Each platform has a traveler it serves best. Expedia and Hotels.com reach loyalty members and package travelers, Agoda reaches Asia-Pacific, Google and TripAdvisor reach guests before they have chosen a platform, and HomeToGo and the curated platforms reach guests who pay for quality. Optimizing your listing for each one turns reach into bookings and reduces your dependence on any single platform.
Our other-OTA optimization covers content, photos, rates, promotions and trust signals per channel, and connects everything through your channel manager so the extra reach never creates double bookings or rate parity problems.
Not every platform is worth the effort for every property. Before adding a channel we look at your market, property type and existing booking mix and tell you which platforms are likely to pay for themselves. Then we optimize only those.
If you are unsure where to start, ask for the OTA audit and we will map your ideal channel mix before any listing work begins.
What we deliver
Priced per channel and listing, quoted after a short call
Each platform gets its own content and settings. Book them together and we keep the facts consistent across all of them.
Title, description, photo order, amenities, booking settings and Superhost signals tuned to Airbnb's ranking factors.
Content score, room content, photos, rate plans, Genius, promotions and policies, implemented live in your extranet on Zoom.
Headline, description, photos, amenities and booking settings written for the families and groups who book whole homes on Vrbo.
Everything you need to know before booking Other OTAs optimization.
Everything beyond Airbnb, Booking.com and Vrbo: Expedia, Hotels.com, Orbitz, Agoda, TripAdvisor, Google Vacation Rentals, HomeToGo, Marriott Homes & Villas, Plum Guide and regional platforms. If yours is not listed, ask; the method is the same.
For live implementation, yes: a temporary user on each extranet or on your channel manager, revoked afterwards. Otherwise we deliver ready-to-paste content and settings per channel.
We optimize existing listings and prepare content for new ones. Connecting a new channel goes through your channel manager or PMS; we work with Hospitable, OwnerRez, Guesty, Hostaway, Beds24, Lodgify, Smoobu and Cloudbeds and can guide the setup.
Every channel is mapped through your channel manager with explicit markups, and we check parity and availability on each platform after the changes and again at the 30-day review.
Per channel, quoted after a short call, based on the number of listings and platforms. Booking.com has fixed-price plans; Expedia, Agoda and the others are quoted.
Priced per channel and listing, quoted after a short call
