Revenuenaire
Expedia optimization

Own your placement on Expedia Group. Hotels.com, Orbitz and Travelocity included.

Expedia ranks hotels on content quality, rate competitiveness and conversion, and sells the same inventory across Hotels.com, Orbitz, Travelocity, Wotif and ebookers. We optimize your Partner Central setup once and every brand in the group benefits.

  • 20,000+Properties optimizedActively optimized
  • +38%RevPAR increaseYear over year
  • 96%Peak occupancyClient average
  • 3xRevenue growthAverage increase
What we optimize

Every Expedia ranking signal, in one pass

Content, visuals, settings and trust signals are handled together, because each platform ranks on all four.

Search ranking

Content score and property profile

Expedia's content score feeds search placement directly. We complete property and room descriptions, amenities, policies, local attractions and languages in Partner Central, and rewrite the copy for the travelers Expedia sends: package buyers, loyalty members and business travelers.

  • Content score completed to 100%
  • Property and room descriptions rewritten
  • Amenities, policies and attractions completed
  • Room names and bed types aligned with search filters
Click-through

Photos and the property card

The hero image, star rating, guest score and price make the card. We select the hero image, order the gallery room by room, caption and tag it, and audit the amenities that show as icons in the results.

  • Hero image selection for the search card
  • Gallery order by room type and public area
  • Captions and tags for photo filters
  • Reshoot list for weak images
Conversion

Rate plans, member deals and promotions

Expedia rewards structured rates: standard and non-refundable plans, package rates, member-only deals for One Key loyalty and targeted promotions. We build the plan architecture, set the promotions that lift placement without eroding your average rate, and review Accelerator bids and TravelAds.

  • Standard, non-refundable and package rate plans
  • Member-only and mobile rates
  • Early-booker, last-minute and length-of-stay promotions
  • Accelerator and TravelAds guidance
Trust

Guest score, reviews and operations

Guest rating, review recency, response rate and low cancellation drive ranking and conversion. We set up review responses, message templates and the operational settings that keep your score climbing.

  • Review response templates and cadence
  • Guest messaging setup
  • Cancellation and no-show settings reviewed
  • VIP Access and Preferred programme checklist
How it works

From your listing link to a measurable lift

Four steps, most of them ours.

  1. 01

    Share your property

    Send us your Expedia listing and, for live implementation, a temporary Partner Central user. We review the profile, your market and the competitors placed above you.

    Same day

  2. 02

    Audit and benchmark

    A scorecard against Expedia's ranking factors: content score, rate plan structure, promotions, photos and guest score, compared with your comp set.

  3. 03

    Optimize in Partner Central

    Content, photos, rate plans, member deals and promotions implemented with you on screen, with Accelerator and TravelAds advice for the dates that need it.

    Live implementation

  4. 04

    Track the lift

    A summary of what changed and a 30-day check of placement, page views, conversion and guest score across the Expedia Group brands.

    30-day check-in

Expedia search

How Expedia ranks hotels

Expedia Group's sort order is built to show travelers the properties most likely to convert, weighed by content quality, rate competitiveness and guest satisfaction. The same signals feed Hotels.com, Orbitz, Travelocity, Wotif and ebookers, so a property optimized once in Partner Central gains placement across every brand at the same time.

Most hotels lose ground on content score, rate plan structure and promotions. A content score in the eighties, a single refundable rate, no member-only deal and an unordered gallery leave a hotel competing on price alone, while Accelerator bids paper over the gap at the cost of margin.

Our Expedia optimization completes the profile, structures the rates and promotions, and leaves you with the review and messaging routine that keeps the guest score moving.

Expedia for independent hotels, resorts and serviced apartments

For independent hotels the priority is room-type content and rate plan architecture; for resorts it is package rates, amenities and the imagery that sells the stay; for serviced apartments it is the long-stay rates and the kitchen and workspace details that Expedia's filters reward.

Pair the work with Booking.com and Agoda optimization to cover the three largest global channels, or with outsourced revenue management to keep rates and promotions managed over time.

What we deliver

  • Content score completed to 100%
  • Property and room descriptions rewritten
  • Hero image, gallery order and tags
  • Rate plan architecture and member deals
  • Promotions, Accelerator and TravelAds review
  • Review response and messaging setup
  • Summary and 30-day check-in

Priced per property, quoted after a short call

Other platforms

Also listed elsewhere?

Each platform gets its own content and settings. Book them together and we keep the facts consistent across all of them.

Agoda

Agoda optimization

Property and room content, photos, promotions, secret deals and rate channels in YCS, plus Preferred Partner eligibility.

Trip.com and Ctrip

Trip.com optimization

Content, photos, promotions, rate plans and Ebooking settings built for Chinese and Asian outbound travelers, with Ctrip and Qunar reach.

Google and metasearch

Google Hotel Ads and metasearch

Google free booking links and Hotel Ads, trivago, TripAdvisor and Kayak: accurate rates, a direct link that wins, business profile and reviews.

Regional and niche OTAs

Other hotel OTAs

Traveloka, MakeMyTrip, HRS, Despegar, Priceline, Hostelworld, Airbnb for boutique hotels and regional channels, with channel manager mapping.

FAQ

Expedia optimization questions

Everything you need to know before booking Expedia optimization.

Does this cover Hotels.com and Orbitz too?

Yes. Expedia, Hotels.com, Orbitz, Travelocity, Wotif, ebookers and CheapTickets all sell from the same Partner Central profile, rates and promotions. One optimization improves placement on all of them.

Do you need Partner Central access?

For live implementation we use a temporary Partner Central user with the roles needed for content, rates and promotions, which you remove afterwards. Otherwise we deliver everything as ready-to-paste content and a settings checklist.

Should I use Accelerator or TravelAds?

Accelerator pays extra commission for placement and TravelAds pays per click. Both can work for specific dates or need periods, but neither fixes a weak profile. We optimize the fundamentals first, then advise on when a bid or a campaign pays for itself.

Will you change my rates?

We structure rate plans, member deals and promotions around your base rates. Moving the base rate over time is revenue management, which we offer as outsourced revenue management or hotel pricing with PriceLabs.

How soon do results show?

Content and promotions apply immediately, and placement usually responds within two to four weeks as conversion data accumulates. Guest score improvements take longer and compound.

Get started

Ready to rank higher on Expedia?

Priced per property, quoted after a short call