Google, trivago, TripAdvisor and Kayak show your hotel next to every OTA selling it. With accurate rates, a connected booking engine and a complete business profile, your direct link can win the click and the commission. We set that up and keep it accurate.
Content, visuals, settings and trust signals are handled together, because each platform ranks on all four.
Your Google Business Profile is the hotel listing Google shows in Search and Maps. We complete it: categories, amenities, photos, rooms, sustainability and accessibility attributes, and the descriptions that feed Google's hotel search filters.
Google shows your official site alongside OTAs when your booking engine or channel manager feeds live rates. We connect or verify the feed, make sure your direct rate is accurate and competitive, and set up free booking links first and Hotel Ads campaigns where they pay.
A metasearch click lands on your booking engine. We check the landing page, rate display, mobile experience and the incentives, such as member rates or perks, that turn the click into a direct booking rather than a bounce back to an OTA.
Rating and review recency drive metasearch placement and the click. We set up review acquisition, response templates and the TripAdvisor and trivago profile details that keep your rating visible and current.
Four steps, most of them ours.
Send us your Google listing, website and booking engine or channel manager details. We check what feeds exist and how your direct rate compares with the OTAs today.
Same day
Rate accuracy, parity, profile completeness on Google, TripAdvisor and trivago, and the landing page a click arrives on.
Feed verified or connected, free booking links live, Business Profile and metasearch profiles completed, Hotel Ads structured where they pay.
Live implementation
Conversion tracking in place and a 30-day check of impressions, clicks, direct bookings and commission saved.
30-day check-in
Metasearch sites do not sell rooms; they compare the prices of everyone who does, including you. Google shows your official site in free booking links when it has a live rate, and in Hotel Ads when you bid. trivago, TripAdvisor and Kayak work the same way. The listing with an accurate, competitive rate and a strong rating gets the click.
Most hotels either have no direct rate in metasearch at all, so every click goes to an OTA, or a direct rate that is higher than the OTA rate because of parity mistakes. Both hand the booking, and the commission, to someone else.
Our metasearch optimization gets your direct rate live and accurate, completes the profiles that carry your rating, and sets up the measurement that shows how much commission you are saving.
Metasearch does not replace OTAs; it lets you compete with them on the same screen. A hotel with optimized Booking.com, Expedia and Agoda listings and a winning direct link in metasearch gets the best of both: reach from the OTAs and margin from direct bookings.
Pair this with a booking engine or direct booking website review if your current site cannot take a live feed.
What we deliver
Priced per property, quoted after a short call
Each platform gets its own content and settings. Book them together and we keep the facts consistent across all of them.
Content score, room content, photos, rate plans, Genius, promotions and policies, implemented live in your extranet on Zoom.
Content score, room and rate plan structure, promotions, member deals and Accelerator across Expedia, Hotels.com, Orbitz and Travelocity.
Property and room content, photos, promotions, secret deals and rate channels in YCS, plus Preferred Partner eligibility.
Content, photos, promotions, rate plans and Ebooking settings built for Chinese and Asian outbound travelers, with Ctrip and Qunar reach.
Traveloka, MakeMyTrip, HRS, Despegar, Priceline, Hostelworld, Airbnb for boutique hotels and regional channels, with channel manager mapping.
Everything you need to know before booking Google Hotel Ads optimization.
Yes. Metasearch needs a live rate feed from your booking engine or channel manager. If you do not have one, we can review your options, including Revenuenaire's direct booking website for smaller properties.
Yes. Google shows your direct rate in free booking links at no cost once a feed is connected. Hotel Ads are paid per click or per booking, and we recommend them only where the numbers work.
By checking parity against your OTAs after setup and at the 30-day review, and by advising on member rates or perks that make the direct booking the best value without breaching your OTA contracts.
Yes. Both take the same feed and reward the same profile completeness and rating. Kayak and other metasearch sites are included where your connectivity supports them.
Free booking links go live within days of the feed being verified, and direct bookings from metasearch usually appear in the first month.
Priced per property, quoted after a short call
