An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Aarhus: NorthSide Festival each June; the Aarhus Festuge festival week spanning late August and September; ARoS art museum with its rainbow panorama and the Den Gamle By open-air town; family trips to Legoland Billund and the painted houses of Skagen. Typical guests: Scandinavian and German couples, families and conference guests staying in the Latin Quarter and around the harbour docklands. Where the work starts: Concentrating premiums into the short bright summer and festival weeks while observing Denmark's home-sharing day caps and the CPR-linked registration rules for private lets.
Because private hosts in Aarhus have a limited number of letting days, we put them where they earn most: NorthSide, the Festuge, July weekends and Christmas market weekends. Families heading to Legoland often want three or more nights with parking, so we price those features and length of stay together. Outside the peak, we lean on longer academic and project stays where the rules allow.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Aarhus.