An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Coimbra: University of Coimbra; Queima das Fitas student festival; Joanina Library visits; Coimbra fado tradition. Typical guests: visiting parents and cultural travellers on 2 to 4 night stays in the Alta university quarter and the Baixa below it. Where the work starts: the academic calendar as the real seasonality driver, a sharp Queima das Fitas peak, and AL registration for lets near the university.
In Coimbra the academic calendar drives most bookings, so we load term dates, exams, graduations and Queima das Fitas into the calendar first. Visiting parents book weekends, academics book weekly stays, and cultural travellers book one or two nights. We use minimum stays in May, weekly rates in winter and premiums for apartments within walking distance of the university.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Coimbra.