An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Bordeaux: Wine tourism in Saint-Émilion and the Médoc; Bordeaux Fête le Vin; Rugby and stadium concerts; Arcachon and Atlantic coast day trips. Typical guests: European city-breakers and wine travellers on 3 to 4 night stays. Where the work starts: Harvest and festival premiums, and compliance with Bordeaux's primary-residence rules.
For Bordeaux Airbnb pricing, the night cap on primary residences changes the job completely. If your nights are limited, we spend them where they earn most: en primeur week, May bank holidays, harvest weekends and stadium event dates. Fully authorised units can price every night, with a three-night minimum in summer and a lighter two-night rule midweek in winter. Wine-tour groups value parking and a second bathroom, so listings with both deserve a visible premium.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Bordeaux.