Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Coimbra sells mostly through Airbnb, Booking.com and Vrbo. In Coimbra the academic calendar drives most bookings, so we load term dates, exams, graduations and Queima das Fitas into the calendar first. Visiting parents book weekends, academics book weekly stays, and cultural travellers book one or two nights. We use minimum stays in May, weekly rates in winter and premiums for apartments within walking distance of the university.
Booking.com leads for both domestic and international guests, while Airbnb suits families and longer academic stays. Many international travellers book Coimbra as part of a Lisbon to Porto route. We keep parity, write content in Portuguese and English, and avoid promotions during May.
The full service is described on our other ota optimization page; this page covers how it applies in Coimbra.