An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, shown next to the same figures for comparable listings. It is used to test a purchase, an arbitrage lease or a new listing before money is committed, and to set revenue targets for a live listing.
Demand drivers in Edinburgh: Edinburgh Fringe in August; Hogmanay; Six Nations at Murrayfield; Christmas markets. Typical guests: Festival-goers booking 3 to 7 nights, and weekend visitors from the rest of the UK. Where the work starts: August premiums that can exceed three times the annual average, Hogmanay minimum stays, and licensed short-term-let compliance.
Airbnb revenue management in Edinburgh comes down to August. We set festival rates and minimum stays as soon as the calendar opens, track performer and venue bookings that arrive in waves, and avoid filling August early with cheap, short stays. Outside the festival, two-night weekend minimums and weekly discounts carry the year. Because licensed supply shrank when the licensing and planning rules arrived, well-reviewed licensed flats can now hold stronger winter rates than they could before.
The full service is described on our airbnb revenue forecast page; this page covers how it applies in Edinburgh.