An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, shown next to the same figures for comparable listings. It is used to test a purchase, an arbitrage lease or a new listing before money is committed, and to set revenue targets for a live listing.
Demand drivers in The New Forest: Bournemouth Air Festival over the seafront each late summer; the free-roaming ponies and ancient woodland of the New Forest; Beaulieu National Motor Museum and Buckler's Hard; the beaches of Bournemouth, Sandbanks and Lymington's yachting harbour. Typical guests: Families and couples splitting time between forest cottages around Brockenhurst and Lyndhurst and beach flats in Bournemouth and Poole. Where the work starts: Running two linked demand curves, a rural New Forest cottage rate and an urban beach rate, and stacking air-festival and school-holiday premiums onto the coast.
We run two STR patterns here. Forest cottages get steady weekend rates with two-night minimums most of the year, weekly stays in summer and premiums for dog-friendly and cycle-ready properties. Bournemouth and Poole flats get steeper summer and event premiums, shorter minimums on weekends, and weekly offers for contractors and students midweek outside the season.
The full service is described on our airbnb revenue forecast page; this page covers how it applies in The New Forest.