Hotel revenue management outsourcing means an external team takes over the revenue manager role: daily rate and inventory decisions, restrictions, forecasting, distribution and reporting. You keep control of the hotel and see every decision; the work, the tools and the expertise are provided for a monthly fee instead of a salary.
Demand drivers in The New Forest: Bournemouth Air Festival over the seafront each late summer; the free-roaming ponies and ancient woodland of the New Forest; Beaulieu National Motor Museum and Buckler's Hard; the beaches of Bournemouth, Sandbanks and Lymington's yachting harbour. Typical guests: Families and couples splitting time between forest cottages around Brockenhurst and Lyndhurst and beach flats in Bournemouth and Poole. Where the work starts: Running two linked demand curves, a rural New Forest cottage rate and an urban beach rate, and stacking air-festival and school-holiday premiums onto the coast.
Hotels in Bournemouth balance conferences at the BIC, university business and summer leisure, while forest hotels rely on weddings, spa breaks and couples. We protect the air festival and summer weekends on the coast, price spa and dining packages in the forest, and keep comp sets separate between the two.
The full service is described on our outsourced revenue management for hotels page; this page covers how it applies in The New Forest.