Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
The New Forest sells mostly through Airbnb, Booking.com and Vrbo. We run two STR patterns here. Forest cottages get steady weekend rates with two-night minimums most of the year, weekly stays in summer and premiums for dog-friendly and cycle-ready properties. Bournemouth and Poole flats get steeper summer and event premiums, shorter minimums on weekends, and weekly offers for contractors and students midweek outside the season.
Airbnb is strong for couples and forest cottages, Booking.com helps Bournemouth hotels and short-notice beach trips, and Vrbo carries larger family homes. We keep weekly summer availability on family channels and short breaks on Airbnb.
The full service is described on our other ota optimization page; this page covers how it applies in The New Forest.