Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Bologna: BolognaFiere trade fairs; Food and Motor Valley tourism; University calendar; Rail hub for Florence and Venice day trips. Typical guests: Trade-fair visitors midweek and food tourists at weekends on 2 to 3 night stays. Where the work starts: Fair-week premiums and weekend leisure rates.
Bologna hotels live on fair-week revenue and corporate business, with leisure filling weekends. We forecast BolognaFiere events a year ahead, close discounted corporate and group rates on fair dates, and build separate comp sets for the centre and the Fiera district. In August we use packages and long-stay offers to keep occupancy moving.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Bologna.