Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Norfolk: Latitude Festival at Henham Park each July; the Aldeburgh Festival of Benjamin Britten's music; the Norfolk Broads, Cromer crab and Blakeney Point seal trips; the genteel resorts of Southwold, Holkham and Wells-next-the-Sea. Typical guests: London families and couples on week-long and long-weekend stays in Southwold, Aldeburgh, Wells and Burnham Market. Where the work starts: Layering festival-week premiums onto a beach-holiday summer peak, and using Christmas, half-term and shooting-season demand to hold winter shoulder floors.
Coastal hotels and inns here sell to leisure guests, weddings and shooting parties rather than corporate trade. We price packages for food-led stays, protect festival dates around Aldeburgh and Latitude, and use midweek offers in winter. Comp sets should be tightly local, since a Southwold hotel competes with its neighbours, not with Norwich.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Norfolk.