An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Brasov: Bran Castle and its Dracula legend; Peles Castle at Sinaia and the medieval citadel of Sighisoara; skiing at Poiana Brasov and driving the Transfagarasan road; the Gothic Black Church and the cafes of Piata Sfatului in Brasov. Typical guests: International castle-and-mountain tourists in summer and central-European skiers in winter, based in Brasov's old town and around Sinaia. Where the work starts: Working a summer touring peak alongside a winter ski season, layering castle-tour and holiday premiums, and holding the tourism classification certificate required for Romanian lets.
Short-term rental revenue management in Brasov means running two calendars. For old-town apartments, summer and December carry the year, so we set strong Saturday premiums and two-night minimums. For Poiana Brasov chalets, ski weeks justify weekly pricing and arrival-day rules. Spring and November need lower floors, but we prefer midweek length-of-stay discounts to cutting weekend rates. Free parking, a fast route to Bran and mountain views are worth spelling out in titles because touring guests filter on them.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Brasov.