An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Johannesburg: Kruger National Park safari season; Sandton corporate and conference travel; Sports events at FNB and Ellis Park; Airport transit stays. Typical guests: Corporate travellers midweek in Sandton, international safari guests near Kruger. Where the work starts: Corporate rate cards in Sandton, safari-season premiums near Kruger, and December floors.
In Sandton, STRs compete with business hotels, so we price weekdays highest, offer weekly rates for consultants and keep weekends competitive for leisure guests. Backup power, reliable Wi-Fi and secure parking are essential. Near Kruger, we set dry-season premiums from May to September, use gap-night pricing between safari stays, and highlight game-viewing decks, fenced plots and proximity to park gates.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Johannesburg.