Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Johannesburg: Kruger National Park safari season; Sandton corporate and conference travel; Sports events at FNB and Ellis Park; Airport transit stays. Typical guests: Corporate travellers midweek in Sandton, international safari guests near Kruger. Where the work starts: Corporate rate cards in Sandton, safari-season premiums near Kruger, and December floors.
Johannesburg hotels lean on corporate, conference and transit demand around OR Tambo, with December the softest month. We fence corporate rates, price conference groups against displacement and track matches and concerts at FNB Stadium and Ellis Park. Safari lodges near Kruger price around the dry season and international holiday calendars, with lead times much longer than city hotels.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Johannesburg.