An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Lyon: Fête des Lumières; Eurexpo and SIRHA trade fairs; Gastronomy tourism; Alpine ski gateway. Typical guests: Business travellers midweek and gastronomy tourists at weekends. Where the work starts: Trade-fair and December premiums, and primary-residence rule compliance.
Lyon Airbnb pricing rewards a two-speed week. Part-Dieu and Presqu'île flats can charge more Monday to Thursday when fairs and congresses are on, while Vieux Lyon and Croix-Rousse earn their premium on Friday and Saturday. We load the Lumières, SIRHA and the larger Eurexpo shows early, with minimum stays. Hosts on the night cap should reserve their allowance for December and fair weeks rather than spending it on spring weekends.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Lyon.