An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Columbus: Ohio State football and university calendars; Rock and Roll Hall of Fame and Cedar Point; Bengals, Browns and Guardians seasons; Conventions and medical travel. Typical guests: Regional event travellers on 2 night stays, medical and corporate guests. Where the work starts: Game-day premiums, medical-stay weekly rates, and winter floors.
Short-term rental pricing in Ohio's big cities means building three different event calendars. Columbus needs the Ohio State football schedule, commencement and the Arnold. Cleveland needs Browns and Guardians home games plus hospital demand. Cincinnati needs Bengals and Reds dates, Oktoberfest and concerts at Riverbend. We combine game-day premiums with weekly discounts aimed at medical and corporate guests to keep weekdays filled.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Columbus.