Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Puglia sells mostly through Airbnb, Booking.com, Vrbo and Expedia. Airbnb revenue management around Bari depends on matching the property to the guest. Coastal homes in Polignano and Monopoli earn most with weekly stays from June to September and strong sea-view premiums. Trulli in the Valle d'Itria sell experience, so we benchmark them against similar trulli rather than apartments. Bari Vecchia units run shorter stays, react to ferry and cruise flows, and lift sharply for the San Nicola festival.
Booking.com leads for European travellers arriving at Bari airport, Airbnb is strong for trulli and coastal homes, Vrbo brings families seeking villas with pools, and Expedia adds North American demand. We emphasise pools, parking and distance to beaches and use weekly-stay discounts on Airbnb and Vrbo.
The full service is described on our other ota optimization page; this page covers how it applies in Puglia.