Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Saaremaa: Kuressaare castle and spa hotels; Midsummer celebrations; Muhu and Hiiumaa; Finnish and Estonian summer travel. Typical guests: Estonian and Finnish families and couples on 2 to 5 night summer and spa stays. Where the work starts: Summer and Midsummer premiums, spa packages and winter floors.
Kuressaare's spa hotels run a different business from rural guesthouses: treatment packages, wellness weekends and conference groups keep them open all year. We split the comp set between spa hotels and boutique properties, price Midsummer and Opera Days as events and build package rates that include treatments or dinner for Finnish and Estonian weekend guests. Corporate retreats and seminars help fill midweek in spring and autumn.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Saaremaa.