Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Svalbard: Snowmobile and dog-sled expeditions; Midnight sun and wildlife cruises; Research and university (UNIS) travel; Polar bear and Arctic nature tourism. Typical guests: Expedition travellers on 3 to 5 night stays, researchers and cruise passengers. Where the work starts: Limited supply priced by season, expedition-package positioning and Longyearbyen's very limited lodging supply.
Longyearbyen hotels sell to expedition travelers, tour groups, cruise passengers and research visitors, with tour operators holding allotments that must be managed carefully. Supply is so limited that spring and summer rates should rarely be discounted. We review allotment release dates, coordinate with flight schedules from Oslo and Tromsø, package rooms with snowmobile, husky or northern lights tours in the dark season, and manage overnight demand before and after expedition cruises.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Svalbard.