An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Courchevel: Courchevel, Méribel, Val Thorens and Les Menuires ski areas; Luxury catered chalets; British, Russian-speaking and French school holiday weeks; Summer hiking and cycling in Méribel and Val Thorens. Typical guests: Ski families and groups on Saturday-to-Saturday weeks, plus luxury chalet guests. Where the work starts: Weekly chalet pricing by holiday week, early-booking strategy and taxe de séjour handling.
Private chalet and apartment revenue management here is a weekly inventory problem: a limited run of winter weeks, each worth a different amount. We price every week against its school holiday overlap, open Christmas, New Year and February early with full-week minimums, and protect them from part-week bookings. January and early December need flexibility, with shorter stays and offers for ski clubs. Catered chalets also have to fold staff, food and transfers into the weekly total.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Courchevel.