Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Bucharest sells mostly through Airbnb and Booking.com. In Bucharest the same building can attract a consultant on Tuesday and a stag party on Saturday, so a single nightly rate is rarely right. We run day-of-week pricing by district: weekday-weighted in the north, weekend-weighted in the centre. Monthly stays for project workers and relocating employees are a strong base in winter. Concert and festival dates get loaded months ahead, and we watch flight connectivity from low-cost carriers, because new routes into Otopeni change weekend demand quickly.
Booking.com dominates Bucharest hotel and apartment demand, especially for business travellers booking at short notice. Airbnb is strong for longer stays and leisure groups in the centre. We keep strict parity, use Booking.com's business-traveller filters and mobile rates where they help weekday conversion, and push monthly offers on Airbnb during winter.
The full service is described on our other ota optimization page; this page covers how it applies in Bucharest.