Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Oxford sells mostly through Airbnb, Booking.com and Vrbo. Our STR pricing for Oxford and Cambridge follows each university's calendar. We load graduation dates, open days, May Balls and term start and end weekends, then set minimum stays and premiums. Summer pricing benefits from international tourists and language schools, with weekly offers for visiting academics. Midweek, we price for science-park and hospital visitors. Space for families and parking command real premiums in both cities.
Booking.com is strong for international tourists and short-notice academic trips, Airbnb leads for families and longer stays, and Vrbo helps larger homes. We keep parity, and use Airbnb's monthly discounts for visiting academics and sabbatical stays.
The full service is described on our other ota optimization page; this page covers how it applies in Oxford.