Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Corfu sells mostly through Booking.com, Airbnb, Vrbo and tour operators. Short-term rental revenue across the Ionian depends on matching the charter week. Families from the UK and Germany search for Saturday-to-Saturday stays, so a villa that accepts awkward three-night stays in August can lose the full week that would have followed. We set weekly patterns in peak, allow shorter stays in shoulder months and price Easter weekend on Corfu separately. Villas with pools and sea views earn the strongest premiums, especially on Corfu's north-east coast and Kefalonia.
Booking.com leads for hotels and apartments, Airbnb and Vrbo carry villas, and tour operators remain important for package guests. Vrbo has real weight with British and American families booking Corfu and Kefalonia villas. We keep weekly rates aligned across channels and use tour operators as a base rather than the main source in peak weeks.
The full service is described on our other ota optimization page; this page covers how it applies in Corfu.