Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Athens sells mostly through Airbnb, Booking.com and Vrbo. Short-term rental pricing in Athens should treat spring and autumn as the main event, with August handled carefully because the city empties in the heat. We lift Orthodox Easter and Marathon weekend early, use weekly rates for digital nomads in winter, and position listings on walking distance to the Acropolis and metro stations. On the islands, we price by the week in high summer, set strong shoulder floors in May and October, and close dates when ferry schedules make arrivals unreliable.
Booking.com leads for European travellers in both Athens and the islands, Airbnb dominates for apartments and villas, and Vrbo brings American families to island villas. Expedia matters for North American hotel bookings. We keep parity, show the AMA number everywhere, and use visibility programmes in the island shoulders rather than in peak summer.
The full service is described on our other ota optimization page; this page covers how it applies in Athens.