Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Barcelona sells mostly through Airbnb, Booking.com and Vrbo. For licensed Barcelona apartments, revenue management is about extracting value from scarce, high-demand nights. We price MWC, Primavera Sound, Sónar and big FC Barcelona fixtures early, with minimum stays that match event lengths. In summer we use weekly logic near the beach and shorter stays in the centre. In November and January, we prefer length-of-stay discounts to nightly cuts, because the city's demand recovers quickly and deep discounts reset guest expectations.
Booking.com and Airbnb are both essential, with Vrbo useful for larger family apartments. Expedia brings North American guests, especially cruise passengers adding nights before or after a voyage. We keep strict parity, ensure licence numbers appear on every channel, and use Booking.com and Expedia promotions selectively in November and January.
The full service is described on our other ota optimization page; this page covers how it applies in Barcelona.