Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
St. Moritz sells mostly through Airbnb, Booking.com, Vrbo and Expedia. St. Moritz short-term rental pricing is driven by holiday weeks and events. We set Christmas, New Year and February holidays with weekly minimums, price event weekends like White Turf and Snow Polo above normal winter rates, and keep strong floors in summer. Guests expect premium presentation, so photos, ski storage, parking and concierge-style service matter. Off-season months are better filled with long stays than cut-price nights.
Booking.com and Expedia lead for international luxury travellers to St. Moritz, while Airbnb and Vrbo matter for chalets and family stays. We keep parity, never discount peak weeks, and highlight ski access, lake views and concierge services. In summer, we use OTA visibility programmes selectively to reach European families.
The full service is described on our other ota optimization page; this page covers how it applies in St. Moritz.