Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Bergen sells mostly through Airbnb and Booking.com. Airbnb revenue in Bergen is concentrated in roughly four summer months, so we set those rates confidently from the first booking rather than waiting for pickup. Two-night minimums work well on cruise and festival dates, while single nights can be released for road-trippers in the shoulder. Listings should highlight walking time to Bryggen, rain gear, drying space and easy access to fjord-tour departure points.
Booking.com is the most important OTA for Bergen, especially with German, Dutch and Scandinavian guests building their own fjord itineraries. Airbnb is strong for apartments and families. Hotels also benefit from direct bookings packaged with fjord tours, and we keep parity strict because travellers often compare the same room across several channels.
The full service is described on our other ota optimization page; this page covers how it applies in Bergen.