Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Innsbruck sells mostly through Airbnb, Booking.com and FeWo-direkt. Holiday apartments in the Tyrolean resorts should be sold by the week in winter, with Saturday or Sunday changeovers matched to local practice and school-holiday premiums set per week. Gap nights between weekly bookings can be released as short stays at a premium close in. In Innsbruck itself we price nightly, follow the congress calendar and use the Christmas markets to lift December weekends. Summer works best with three to five night minimums and family-friendly positioning.
Booking.com leads for both hotels and apartments across Tyrol. FeWo-direkt, Vrbo's German-language brand, is important for German families booking ski and summer apartments. Airbnb is useful for groups and city stays in Innsbruck. We keep weekly and nightly products clear across channels so a ski-week rate does not leak as a cheap nightly price.
The full service is described on our other ota optimization page; this page covers how it applies in Innsbruck.