Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Lisbon sells mostly through Airbnb, Booking.com and Vrbo. In Lisbon we position each listing by district and guest type. Historic-centre flats compete on views and walking distance for short city-breaks, while residential districts win remote workers with desks, fast wifi and monthly rates. June festival nights and Web Summit deserve minimum stays, and winter benefits from mid-term bookings instead of nightly discounts.
Booking.com leads for European city-breakers, Airbnb dominates longer and nomad stays, and Vrbo adds families heading to the coast. Expedia brings North American visitors. We keep parity, use Airbnb monthly discounts in winter and avoid OTA promotions during June festivals and Web Summit.
The full service is described on our other ota optimization page; this page covers how it applies in Lisbon.