Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
St Andrews sells mostly through Booking.com, Airbnb and golf tour operators. Short-term rental revenue in St Andrews depends on knowing the fixed dates before guests do. Graduation week, Open years and the Dunhill Links all deserve their own rates and minimum stays, released as soon as the dates are confirmed. Golf groups often want four to six adults in separate beds, so bedroom layout drives value more than size. Many owners let to students in term and holiday-let in summer, so we plan the switchover dates and price the summer block as a single season.
Booking.com brings European and UK visitors, Airbnb carries graduation families and golf groups who want a whole house, and golf tour operators and specialist booking agents handle many American itineraries outright. We keep golf operator allocations separate from OTA inventory, and show the licence number and bed configuration clearly on every listing.
The full service is described on our other ota optimization page; this page covers how it applies in St Andrews.