Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Lanzarote sells mostly through Booking.com, Airbnb, Vrbo and tour operators. Short-term rentals on Lanzarote and Fuerteventura earn most from long winter stays. Guests book seven to fourteen nights or longer from December to April, so weekly and monthly discounts matter more than nightly rate jumps. In summer, Spanish families book shorter stays and respond to pool and beach features. We set length-of-stay pricing first, then add event premiums for Ironman Lanzarote and the summer windsurf season in Fuerteventura.
Booking.com and tour operators lead for hotels and apartments, while Airbnb and Vrbo carry villas and monthly stays. Jet2holidays and TUI shape much of the UK and German demand through packages. We keep monthly rates visible on Airbnb for remote workers and make sure winter-sun weeks are priced consistently across all channels.
The full service is described on our other ota optimization page; this page covers how it applies in Lanzarote.