Show up where guests compare prices. And send them to your own website.Google, trivago, TripAdvisor and Kayak show your hotel next to every OTA selling it. With accurate rates, a connected booking engine and a complete business profile, your direct link can win the click and the commission. We set that up and keep it accurate. Revenuenaire runs Google Hotel Ads optimization for hotels, resorts and serviced apartments in Lanzarote, remotely and scheduled in Western European Time (UTC+0), with 100+ properties optimized in and around the market.
Revenuenaire provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Lanzarote, Spain, remotely and in Western European Time (UTC+0). In Lanzarote, rates peak January to March, so the work is built around that calendar. Google Hotel Ads optimization is priced per property and quoted after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Lanzarote
Western European Time
Sessions scheduled in your local time
No long-term lock-in
Fixed scope and price, agreed before work starts
Google Hotel Ads optimization is the work of making a property rank, convert and price correctly on Google: completing the content the channel scores, ordering photos for the search result, structuring rate plans and promotions, and keeping rates in parity with your other channels. Google free booking links and Hotel Ads, trivago, TripAdvisor and Kayak: accurate rates, a direct link that wins, business profile and reviews.
Lanzarote sells mostly through Booking.com, Airbnb, Vrbo and tour operators. Hotels here depend on tour operators and all-inclusive packages from the UK and Germany, alongside OTAs and direct bookings. We manage allotment terms, price winter weeks around school holidays and use summer to push Spanish market demand through local OTAs. Sports hotels and resorts catering to cyclists, triathletes and surfers have their own peaks, which need separate group and package pricing.
Booking.com and tour operators lead for hotels and apartments, while Airbnb and Vrbo carry villas and monthly stays. Jet2holidays and TUI shape much of the UK and German demand through packages. We keep monthly rates visible on Airbnb for remote workers and make sure winter-sun weeks are priced consistently across all channels.
The full service is described on our google hotel ads optimization page; this page covers how it applies in Lanzarote.
Your Google Business Profile is the hotel listing Google shows in Search and Maps. We complete it: categories, amenities, photos, rooms, sustainability and accessibility attributes, and the descriptions that feed Google's hotel search filters.
Google shows your official site alongside OTAs when your booking engine or channel manager feeds live rates. We connect or verify the feed, make sure your direct rate is accurate and competitive, and set up free booking links first and Hotel Ads campaigns where they pay.
A metasearch click lands on your booking engine. We check the landing page, rate display, mobile experience and the incentives, such as member rates or perks, that turn the click into a direct booking rather than a bounce back to an OTA.
Rating and review recency drive metasearch placement and the click. We set up review acquisition, response templates and the TripAdvisor and trivago profile details that keep your rating visible and current.
Winter-sun travellers to Lanzarote and Fuerteventura often compare hotels on Google and trivago right after booking a low-cost flight from Manchester, Dublin or Düsseldorf. If the direct website shows a different board price or total, they book through an OTA instead. Free booking links help independent hotels in Puerto del Carmen and Corralejo compete with operator-branded resorts that dominate search results.
Our first step is a parity check across metasearch for each board type, then adding a direct-booking extra such as a free airport transfer or late checkout.
Easter brings a final winter-sun spike, then May and June soften. The Ironman race in Puerto del Carmen fills Lanzarote for one week.
Spanish mainland families and European school holidays. Windsurf and kite events on Fuerteventura's south coast add a busy summer period.
Lanzarote's two main resort areas, one lively and close to the airport, the other quieter with family villas and ferry links to Fuerteventura.
The full Lanzarote calendar, areas, rules and pricing moves are in the Lanzarote revenue management market guide.
Metasearch sites do not sell rooms; they compare the prices of everyone who does, including you. Google shows your official site in free booking links when it has a live rate, and in Hotel Ads when you bid. trivago, TripAdvisor and Kayak work the same way. The listing with an accurate, competitive rate and a strong rating gets the click.
Most hotels either have no direct rate in metasearch at all, so every click goes to an OTA, or a direct rate that is higher than the OTA rate because of parity mistakes. Both hand the booking, and the commission, to someone else.
Our metasearch optimization gets your direct rate live and accurate, completes the profiles that carry your rating, and sets up the measurement that shows how much commission you are saving.
Metasearch does not replace OTAs; it lets you compete with them on the same screen. A hotel with optimized Booking.com, Expedia and Agoda listings and a winning direct link in metasearch gets the best of both: reach from the OTAs and margin from direct bookings.
Pair this with a booking engine or direct booking website review if your current site cannot take a live feed.
In Lanzarote, that means starting with winter-sun premiums, school-holiday weeks and Canary Islands holiday rental registration.
A new listing on the channel
You have just connected Google and want it to rank and convert from the first week, not after months of guessing.
A listing that gets views but few bookings
Visibility is fine but conversion is low, which usually points to content, photos or rate plans on Google.
A channel that costs commission and brings little
You pay commission on Google but the share of bookings is small compared with your other channels.
A portfolio with inconsistent channel setup
Different listings have different content quality and rate plans on Google, and nobody owns the standard.
Send us your Google listing, website and booking engine or channel manager details. We check what feeds exist and how your direct rate compares with the OTAs today.
Same day
Rate accuracy, parity, profile completeness on Google, TripAdvisor and trivago, and the landing page a click arrives on.
Feed verified or connected, free booking links live, Business Profile and metasearch profiles completed, Hotel Ads structured where they pay.
Live implementation
Conversion tracking in place and a 30-day check of impressions, clicks, direct bookings and commission saved.
30-day check-in
Google Hotel Ads optimization is quoted per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Here is what hotel and short-term rental operators say after working with Revenuenaire.
“Within 3 months of working with Revenuenaire, our ADR went up by 42% and occupancy hit 94%. Their dynamic pricing strategy is exceptional.”
Mohammed A.
Boutique Hotel, Abu Dhabi
“We went from struggling Airbnb listings to fully optimized properties generating 3x the revenue. The team genuinely cares about your results.”
Sarah T.
STR Portfolio Owner, Miami
“Revenuenaire ongoing management is exactly what we needed. Weekly reports, transparent communication and consistent RevPAR growth.”
Karim B.
Resort Manager, Marrakech
Answers written for Lanzarote & Fuerteventura, Spain.
Booking.com, Airbnb, Vrbo and tour operators. com and tour operators lead for hotels and apartments, while Airbnb and Vrbo carry villas and monthly stays. Jet2holidays and TUI shape much of the UK and German demand through packages. For Google Hotel Ads optimization, google is optimized alongside your other channels, with rate parity checked, so adding reach never creates a conflict.
For Google Hotel Ads optimization, on Google, we align promotions, rate plans and content with these windows so Google visibility peaks when demand does. Peak demand in Lanzarote: Mid-December to April for winter sun, plus July and August for Spanish families. July and August: Spanish mainland families and European school holidays. Windsurf and kite events on Fuerteventura's south coast add a busy summer period. December: Christmas and New Year sell out early with northern European families and couples escaping winter. Price these weeks as a premium holiday period.
Northern European couples and families on 7 to 14 night stays, plus remote workers on monthly stays. Demand is driven by Year-round winter-sun demand from the UK, Germany and Ireland and Kitesurfing and windsurfing at Corralejo and Sotavento. For Google Hotel Ads optimization, content and photo order on Google are written for the guests who actually search for Lanzarote.
For Google Hotel Ads optimization, location content, photos and amenity highlights on Google are written around the specific part of Lanzarote the property is in. Puerto del Carmen and Playa Blanca: Lanzarote's two main resort areas, one lively and close to the airport, the other quieter with family villas and ferry links to Fuerteventura. Costa Teguise and the north of Lanzarote and Corralejo and the south of Fuerteventura behave differently and are treated separately.
Price December to March by the week, with deeper discounts for 28 nights or more to attract long winter stays from northern Europe. Next: lift UK half-term weeks in February and October, which bring short spikes of British family demand outside the main peak. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Lanzarote traveler clicks.
The Canary government has tightened vivienda vacacional rules, giving municipalities more control over where new rentals can operate. Spain's national registration number for short-term rentals also applies. For hotel channel work, occupancy and tourist taxes decide whether rates are shown inclusive or exclusive; licensing and night caps mainly apply to short-term rentals. For Google Hotel Ads optimization, licence numbers, tax display and cancellation terms are set on Google so the listing is compliant and consistent with your other channels.
Hotels here depend on tour operators and all-inclusive packages from the UK and Germany, alongside OTAs and direct bookings. We manage allotment terms, price winter weeks around school holidays and use summer to push Spanish market demand through local OTAs. This is the context Google Hotel Ads optimization is built around in Lanzarote.
For Google Hotel Ads optimization, revenue managers who price properties daily do the optimization, so content, rates and promotions are tuned together and not in isolation. Revenuenaire has optimized 100+ properties in and around Lanzarote and works remotely in Western European Time (UTC+0). Locally, that knowledge shows up in decisions such as this: load Ironman Lanzarote week as an event, with minimum stays near Puerto del Carmen and higher rates for properties on the route.
Google Hotel Ads optimization is priced per property and quoted after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Lanzarote we would start from January to March: Winter sun at its strongest, with UK and German visitors on long stays. Half-term weeks in February add extra family demand from Britain. To start, open the chat or send an email with your property type and size in Lanzarote.
Yes. Google Hotel Ads Optimization in Lanzarote is delivered remotely and scheduled in Western European Time (UTC+0), and 100+ properties in and around Lanzarote have been optimized by Revenuenaire, including in areas such as Puerto del Carmen and Playa Blanca. It is implemented live on Zoom in your Google extranet or through your channel manager, scheduled in your time zone. Start in the chat or by email and tell us what you run in Lanzarote.
Results depend on the property, the starting point and the season, so we do not promise a number. In Lanzarote the first gains from Google Hotel Ads optimization usually come from the changes with the clearest local signal: lift UK half-term weeks in February and October, which bring short spikes of British family demand outside the main peak. Progress is reviewed against your own occupancy, ADR and RevPAR, not a market average.
Everything else Revenuenaire offers in Lanzarote, for hotels and for Airbnb and short-term rentals. Each service has its own page for this market.
Back to revenue management in Lanzarote, or read the national page for google hotel ads optimization.
If you also run properties outside Lanzarote, the same services are available in these markets, each page written for that market's own seasons, areas and rules.
Tell us what you run in Lanzarote and what you need. A revenue manager replies in Western European Time, confirms the scope and the price, and starts only when you say so.
