regional and niche hotel OTA optimization is the work of making a property rank, convert and price correctly on regional and niche OTAs: completing the content the channel scores, ordering photos for the search result, structuring rate plans and promotions, and keeping rates in parity with your other channels. Traveloka, MakeMyTrip, HRS, Despegar, Priceline, Hostelworld, Airbnb for boutique hotels and regional channels, with channel manager mapping.
Des Moines sells mostly through Airbnb, Vrbo and Booking.com. Des Moines hotels balance corporate accounts from the insurance and financial firms, government rates during the legislative session, convention groups at the Iowa Events Center and weekend sports teams. We keep separate comp sets for downtown and West Des Moines, set group displacement rules around State Fair and tournament dates, and keep team blocks away from weekends that transient guests will fill at higher rates. In winter, packages tied to arena events help soften the drop.
Airbnb leads for State Fair groups and tournament families, Vrbo picks up larger households heading to the fair and to Adventureland, and Booking.com brings business travellers and drive-in event visitors comparing apartments with hotels. We keep rates in parity, state the drive time to the fairgrounds and Wells Fargo Arena in each listing, and push Booking.com visibility on winter weekdays.
The full service is described on our other hotel ota optimization page; this page covers how it applies in Des Moines.