Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Des Moines: The Iowa State Fair; The Drake Relays; Iowa Events Center conventions and concerts; State government and insurance-sector business travel. Typical guests: Fair-goers and event visitors on 2 to 4 night stays, midweek business travellers, and families attending tournaments. Where the work starts: State Fair premiums set months ahead, weekday business rates, and winter floors.
Des Moines hotels balance corporate accounts from the insurance and financial firms, government rates during the legislative session, convention groups at the Iowa Events Center and weekend sports teams. We keep separate comp sets for downtown and West Des Moines, set group displacement rules around State Fair and tournament dates, and keep team blocks away from weekends that transient guests will fill at higher rates. In winter, packages tied to arena events help soften the drop.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Des Moines.