Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Nashville: CMA Fest and Bonnaroo spill-over in June; Bachelorette and group travel most weekends; Titans and Predators home games; Convention traffic at Music City Center. Typical guests: Large groups of 8 to 16 booking 2 to 3 nights, plus couples and corporate guests midweek. Where the work starts: Weekend premiums and 2 to 3 night minimums for group homes, per-bedroom pricing benchmarks against a saturated East Nashville and The Gulch supply, and midweek discounting to fill Sunday to Thursday.
Nashville hotels compete across downtown luxury and lifestyle hotels, convention hotels near Music City Center and properties in The Gulch and Midtown. Segments include leisure groups, conventions, corporate travellers and event guests. We protect CMA Fest and big game weekends from discounted groups, manage convention blocks and set midweek corporate rates.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Nashville.